May 17, 2016

Social Networks and Identity Theft

Sometimes it seems that for almost every activity on the internet you have to create new passwords and usernames and provide certain personal information. This has become necessary because websites want to protect you and your identity, and some of them also offer a social networking service.

The increasing popularity of social networks has also opened its doors for con artists. In fact, these sites encourage their users to reveal more and more personal data and share that information and videos on the Internet. People from online reputation agencies suggest that we all need to be careful because the more information is disclosed to someone, the more that person is vulnerable to attack by scammers.
David Rosenberg from CleanYourName

Unfortunately, today there are criminals who are looking for exactly those people who have revealed too much personal information. They often use the so-called social engineering or manipulate the specific person in order to disclose too much information about them. This information is then used illegally to obtain goods and services without their knowledge. Problems that arise from this include spying in the virtual world (cyberstalking), violence (bullying), identity theft, and extortion.

David Rosenberg from CleanYourName advises people to be extremely careful when disclosing personal data; to think about who else can see the revealed information and in what way can be used against them.

Protect yourself - Here are some simple steps from cleanyourname.com that you should consider to protect your online identity and reputation from fraudsters:

Print personal documents


  • Protect your messages and emails, and other content you print directly from the Internet, just as you protect the content of your wallet or bag.
  • Review your bank statement as soon as you receive it and report any transactions you do not recognize.
  • Store your bank statements, accounts, and confidential correspondence in a safe place, just as you would with other valuable objects.
  • Destroy all personal documents you no longer need. 

On the Internet and by phone


  • For each account and application use a different PIN and password. If you use the same password for every account and fraudster comes into possession of the same, will have access to all accounts.
  • Do not use usernames that are obvious and easy to remember.
  • No one should reveal passwords, even by phone. Your bank will never ask for your PIN or password.
  • Be careful when using Internet cafes or are active in the forums, virtual chat rooms, or social networks - fraudsters often use them to reveal your personal information.
  • Never leave personal information online such as phone numbers, date of birth, or employment information.
  • Learn how to use the security options on the Internet and set them as your best match. Be careful who is your “online friends" and whom you allow joining your network.
  • Avoid using auto-fill options online.
  • Be aware of fraudulent emails (phishing) from financial institutions in which you are required to confirm your account information. Report such emails to institutions from which they allegedly come to help expose fraudsters.
  • Keep your anti-virus program and firewall settings active on the computer.

Report a theft

  • If you think that someone has stolen your online identity, has your bank account or that your online account has been illegally accessed by someone, immediately contact your bank and the police.


A cautious approach to your personal information can really help reduce the risk of identity theft.

April 25, 2016

What's your online reputation and how to monitor your impact on the web

The digital fingerprint you leave can cost you a career, position in society and even ruin your love life. Because of this online reputation is becoming the most valuable asset an individual can own.

Reputation has always been a very important factor in people's lives. You could have the money, power, fame, and acquaintances, but if you did not have a reputation there was not much you could achieve. Your reputation is what opens the door to your business, private, or love life.

CleanYourName David Rosenberg

What is the image others have of you?


Your digital footprint is your reputation. The first thing you do when hearing about a product, company, or person, is look for more information online. You don’t think so? Think about whether you would agree to work with someone who has a forum post full comments on how deceives people that work with him?

People who realized this a long time ago and got the idea to make a respectable business out of this, are the team behind CleanYourName Company.

David Rosenberg from CleanYourName explains that online reputation is becoming more valuable than money or power. Fingerprints left behind can cost someone’s career, position in society, or even love life.

In other words, online reputation is becoming the most valuable asset an individual can own.

David Rosenberg CleanYourName formula for online success


Cleanyourname.com services have proven to be very popular with business people whose reputation is in some way compromised. Most of them wanted to clean their name by putting pressure on the people and media who have written about them, something that most reputation management experts would never advise. Namely, such an approach is known as the Streisand effect. This is an expression that has emerged after the reckless manner in which the actress and singer sued the paparazzi for photographing her house.

The right thing to do is create a positive “noise” strong enough to make all the negative comments disappear into the background and fall down the rankings. And of course - prevention is much more effective than any treatment.

So next time you go out with friends and decide to have a few extra drinks, leave the cell phone at home, or if you can not do that, install an application that will protect you from publishing “events” while you are in the “cheerful state”. Even Facebook has recognized this situation as a serious problem and started developing an algorithm that alerts you when you intend to post an image with tricky nature.

How to monitor your online influence?


Today there are a number of tools that can help you track your online activities and see how you stack up against others, and what is your "Social media score.”

Currently the most popular is Klout, an application that in the years behind had its ups and downs but turned itself into a solid tool for tracking the reach and impact of your publication. The result is in the range of 0-100, for example, Obama has 99, while the average is somewhere around 40.

Another tool that is well known and cleanyourname.com thinks is worth mentioning is Kred. Unlike Klout, Kred displays two results; Influence and Outreach. Influence is the ability to inspire action and is measured on a scale from 0 to 1000, and Outreach reflects your generosity in communicating with others and spreading their message. Outreach is measured on a scale of 0-10.

And finally, although CleanYourName SEO experts advise on creating a 'noise' and thus improving the online image, to me is still the most significant statement written on Klout’s website:

"Make a thousand posts and not get a single comment is not even closely as influential as publishing a single post and getting thousands of comments. It does not matter how much someone speaks, but how many people listen to and comment on his posts."