Reputation has always been a very important factor in people's lives. You could have the money, power, fame, and acquaintances, but if you did not have a reputation there was not much you could achieve. Your reputation is what opens the door to your business, private, or love life.
What is the image others have of you?
Your digital footprint is your reputation. The first thing you do when hearing about a product, company, or person, is look for more information online. You don’t think so? Think about whether you would agree to work with someone who has a forum post full comments on how deceives people that work with him?
People who realized this a long time ago and got the idea to make a respectable business out of this, are the team behind CleanYourName Company.
David Rosenberg from CleanYourName explains that online reputation is becoming more valuable than money or power. Fingerprints left behind can cost someone’s career, position in society, or even love life.
In other words, online reputation is becoming the most valuable asset an individual can own.
David Rosenberg CleanYourName formula for online success
Cleanyourname.com services have proven to be very popular with business people whose reputation is in some way compromised. Most of them wanted to clean their name by putting pressure on the people and media who have written about them, something that most reputation management experts would never advise. Namely, such an approach is known as the Streisand effect. This is an expression that has emerged after the reckless manner in which the actress and singer sued the paparazzi for photographing her house.
The right thing to do is create a positive “noise” strong enough to make all the negative comments disappear into the background and fall down the rankings. And of course - prevention is much more effective than any treatment.
So next time you go out with friends and decide to have a few extra drinks, leave the cell phone at home, or if you can not do that, install an application that will protect you from publishing “events” while you are in the “cheerful state”. Even Facebook has recognized this situation as a serious problem and started developing an algorithm that alerts you when you intend to post an image with tricky nature.
How to monitor your online influence?
Today there are a number of tools that can help you track your online activities and see how you stack up against others, and what is your "Social media score.”
Currently the most popular is Klout, an application that in the years behind had its ups and downs but turned itself into a solid tool for tracking the reach and impact of your publication. The result is in the range of 0-100, for example, Obama has 99, while the average is somewhere around 40.
Another tool that is well known and cleanyourname.com thinks is worth mentioning is Kred. Unlike Klout, Kred displays two results; Influence and Outreach. Influence is the ability to inspire action and is measured on a scale from 0 to 1000, and Outreach reflects your generosity in communicating with others and spreading their message. Outreach is measured on a scale of 0-10.
And finally, although CleanYourName SEO experts advise on creating a 'noise' and thus improving the online image, to me is still the most significant statement written on Klout’s website:
"Make a thousand posts and not get a single comment is not even closely as influential as publishing a single post and getting thousands of comments. It does not matter how much someone speaks, but how many people listen to and comment on his posts."
