The Internet has become embedded in every aspect of our day-to-day lives. That’s why it is important to pay close attention to building and maintaining (good) reputation, especially if you want our online or offline business, which provides for your living, to survive and last. But why is that so? Is it even possible to create your own reputation, or is reputation something that is absolutely beyond our control? CleanYourName is a reputation management service with a unique model that allows clients to manage their own online reputation.
Online reputation and other related activities are becoming increasingly common to most Internet users, especially to the younger ones. While one group of users carefully selects what, where, and how will present, another group has more open access to sharing personal information. Search Engines and Social Networks play a major role in building an online reputation, and many users are learning and refining their approach as they go– gradually adopting privacy policies.
As a result, several major trends have shown a steady increase in activities related to online reputation:
- Online reputation monitoring through search engines has risen from 47% in 2006 to over 57%, which means that there is an ever-growing number of Internet users using search engines to acquire information. David Rosenberg CleanYourName uses some of the best programs for monitoring keywords related to your business.
- Online identity maintenance has also grown significantly, due to the increasing use of social networks, and everything available on web platforms. In 2006, only 20% of Internet users filled their social network profiles, while more than 40% of them do that today.
- Tracking digital footprints of other Internet users, especially people we've met in the past, has also increased from 36% to 46% for the first group, and from 26% to 38% for the second group in the period from 2006 until today. The digital fingerprint you leave can cost you a career, position in society and even ruin your love life. Because of this online reputation is becoming the most valuable asset an individual can own and David Rosenberg from CleanYourName can help you use that asset to your own advantage.
Online reputation is important for a number of reasons: 44% of Internet users use search engines in search of information about the person who gave them advice, recommendations, etc. People like to work and cooperate with people who care about their reputation, who work systematically and organization. On the other hand, when an individual engages in a more intimate relationship, it is highly likely that he will try to find information about his potential new partner precisely through search engines. Even neighbors are becoming more curious and your fence is no longer a barrier for someone to invade your privacy.
