SEO is a process whose main goal is to improve the ranking position in the search engines. David Rosenberg from Cleanyourname uses a set of methods in order to promote or boost individual pages and increase the total number of visits, or the organic traffic to the website. SEO is divided into two categories On-page and Off-page optimization.
Some of you may ask why one should pay for search engine optimization when you could simply pay for an ad on search engines (PPC), and immediately get the first ranking position with the desired keyword. According to CYN's Twitter, the answer is very simple. Investing in optimization of your site not only provides you with better rankings and of course more traffic, but you also get a better site and quality content, that will remain long after the campaign, while PPC doesn’t have that power.
Even after completing a good SEO campaign, your rankings will remain almost the same, provided that your competitors won’t keep up your SEO campaign. In that case, they will eventually overtake, but that is inevitable. First and foremost, search engine optimization will boost the ranking position of your website. But for that to happen, the SEO specialists like those from Clean Your Name must first improve a lot of things on your site and fix the problems that you probably never knew you had. Some of the things that search optimization can help with are incomplete conversion, maladjustment to users, or big bounce rate. In general, SEO marketing will make your site better, in the eyes of visitors and in the eyes of search engines.
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